Snowball Hosts Executive AI Forum on the Future of AI Monetisation
Exploring how businesses turn artificial intelligence into measurable commercial impact and sustainable revenue.
Snowball hosted its flagship executive forum, “Turning AI to Dollars: Cashing in on Intelligence,” on April 21, 2026. The event brought together approximately 150 business founders, enterprise executives, operators, and AI innovators for an afternoon of strategic discussion focused on accelerating AI adoption, driving monetization, and building long-term competitive advantage.
The forum featured 12 AI pioneers from Silicon Valley alongside APAC leaders across technology, marketing, and corporate transformation. Together, panelists addressed the defining business question of 2026: How can organizations move past AI experimentation and achieve measurable ROI?
Key themes: From AI adoption to commercial monetization
AI as core infrastructure:
Speakers emphasized that AI is becoming as foundational to modern enterprise operations as broadband or cloud computing. Strategic early adoption is no longer optional for companies seeking market leadership.
Generative engine optimization (GEO):
A major highlight was the shift from traditional search engines to AI discovery platforms. Discussions centered on how brands must optimize content to be cited, recommended, and surfaced directly within generative AI engines like ChatGPT, Gemini, and Claude.
Governance and responsible AI:
As adoption scales, enterprise leaders stressed the urgency of establishing robust framework controls around data security, governance, and ethical AI deployment.
People, process, and culture:
Panels reinforced that tech deployment alone fails without organizational alignment. Unlocking true commercial value requires synchronizing business strategy, workflows, talent, and corporate culture.
Cross-Industry Perspectives in Tech, Marketing, and Innovation
The forum showcased insights from a diverse lineup of technology and business leaders, including:
- Adam So, Founder & CEO, SmartRetail
- Alexander Payne, Founder, Signal Eight
- Augustin Chan, CTO & Founder, Digital Rain Technologies
- Cecilia Chan, Senior Consultant, Snowball
- Christine Po, Regional Business Development Director, Aloha Group
- Fanko Yim, Director of Digital & AI Solutions, Dentsu Hong Kong
- Horace Fung, Senior Vice President, Cherrypicks
- Kenny Chien, CEO, Cherrypicks
- Tanya Chou, Multimedia Strategist & Host, Hong Kong AI Podcast / RTHK
- Terence Wong, Vice President, Cherrypicks
The event highlighted the strength of the broader Snowball Ecosystem, bringing together industry incumbents, startups, technology partners, and top-tier talent to foster high-impact commercial collaborations.
Looking Ahead
Snowball extends sincere gratitude to all speakers, ecosystem partners, attendees, and sponsors for making the event a resounding success—with special thanks to Gump for powering the event's interactive AI photo experience and Le Jus for crafting the signature Snowball Special Drink.
As artificial intelligence continues to reshape global business models, Snowball remains dedicated to connecting founders, innovators, and enterprises to drive practical, ROI-focused AI transformation.
