Creating growth from creator economy
On July 31, 2026, Snowball hosted 180 content creators, brand marketers, and AI technology leaders for an exclusive forum focused on the future of digital influence: ‘Creating Growth from Creator Economy’.
In 2026, generative AI has revolutionized content production speed and volume. However, scaling a brand in today's saturated landscape requires far more than rapid output. The winning formula lies in pairing AI computational efficiency with authentic and human-centric storytelling.
Throughout the afternoon, industry experts decoded platform algorithms, AI search strategies (GEO), value chain expansion and financial infrastructure for creators.
Strategic session insights
The Recommendation Engine: Driving Scalable Engine Growth
Janet Lee, Industry Head of Retail, Agency & Ecosystem at Google Hong Kong, highlighted that trust has become the most valuable currency in driving audience confidence and purchase decisions. YouTube creator partnerships act as compounding assets, retaining over 65% of launch-month watch time past the first 30 days to generate long-term ROI. To help creators and brands maximize impact, Janet explained how the platform's recommendation engine evaluates personalized viewer signals including engagement history, topic interest, content appeal and long-term satisfaction, to match videos with high-intent audiences.
From Creator to Brand: Creating Video Content that Wins in the AI Search
In a collaborative session between Christine Po, Regional Business Development Director at Aloha Group and acclaimed Content Creator Eric 艾力, the duo analyzed real-world case studies demonstrating how Generative Engine Optimization (GEO) is key in today’s AI search. By embedding structured semantic transcripts, contextual data and entity-focused authority into video content, creators can ensure their work dominates generative answer engines and AI search recommendations.
Discovering the Whole Value Chain of Creator Economy
Moving beyond basic brand sponsorships and traditional posting, Host & Content Creator 林映暉 暉哥, Kevin Shui, Chief Marketing Officer, Starry, and Tommy Ma, Business Director, Starry, shared key strategies for turning digital content into a long-term business. The panel highlighted that long-term growth depends on building a strong personal IP based on authenticity, real audience connection and presence across multiple platforms. By combining engaging short videos for discovery with detailed long-form content, creators and brands can easily turn viewer engagement into a sustainable revenue model.
AI-native Finance Operations: Empowering the Global Creator Economy with Airwallex
Darren Fong, Director of SME & Growth at Airwallex, joined Arthur Chan, Founder & CEO of Snowball, to discuss how AI-powered finance operations can help creators scale globally. By automating multi-currency payouts, expense tracking and other cross-border financial workflows, creators can reduce admin and spend more time to focus on content, audience growth, and revenue.
Ecosystem pioneers & industry champions
The insights shared at this forum reflect the combined expertise of leading digital strategists and pioneering industry partners driving the evolution of the creator economy.
- 林映暉 暉哥, Host, Content creator
- Eric 艾力, Content creator
- Arthur Chan, Founder & CEO, Snowball
- Christine Po, Regional Business Development Director, Aloha Group
- Darren Fong, Director of SME & Growth, Airwallex
- Janet Lee, Industry Head, Retail, Agency & Ecosystem, Google Hong Kong
- Kevin Shui, Chief Marketing Officer, Starry
- Tommy Ma, Business Director, Starry
Strategic alliances & ecosystem enablers
This forum was made possible through the collaboration and support of key industry partners driving innovation across the global creator ecosystem.
- Strategic partners: Airwallex, Aloha Group, Google and Starry
- Event sponsors: Le Jus, Gump
- Grand prize sponsor: Travel Resources, with special recognition for providing an exceptional grand prize for our event lucky draw.
Shaping the Future
As AI tools continue to evolve, the future of the creator economy belongs to those who successfully combine technological scale with human authenticity. Snowball is committed to empowering creators, brands and tech innovators with the tools and strategies needed to lead this dynamic landscape.
Missed out on this event or want to attend our upcoming sessions? Follow Snowball on LinkedIn to receive event announcements, industry insights, and networking opportunities in the creator economy space.
